Publishing-specific software solutions provider Publishing Technology, UK, has announced that it has been selected by the BMJ Group to implement its Information Commerce Software (ICS). The software is seen to support more flexible content licensing and better control over access and authentication.
The BMJ Group, which publishes the British Medical Journal, had previously been using an internally developed system that was constraining product development, and that needed a major technology refresh to serve projected future needs. It sought a system that could manage content across its many websites, facilitate new product development, increasingly enable the personalisation of its products and integrate its back office systems. Following a comprehensive evaluation process and an exhaustive study to assess the system's ability to accommodate various business use cases, BMJ Group selected Publishing Technology's ICS.
According to the company, ICS solution's modular architecture fragments its functionality into individual capabilities that can be readily repurposed and combined to meet specific publisher needs. The software is projected to give publishers the dexterity to capitalise on market trends by providing tools that can quickly and easily create new business models, product bundles or targeted marketing campaigns.
ICS is designed specifically for the marketing and sale of digital assets. It enables users to quickly build and deploy flexible business models, tailored to meet the needs of users' specific subscriber bases. ICS monitors the performance of business models, and allows changes to them without affecting the performance or stability of the rest of the site. As new markets and customer segments emerge, the tool can be leveraged to test the assumptions underpinning new models before actually implementing them. From the perspective of controlling costs, the ICS platform is designed to be used by non-technical staff. Content can be added or changed without relying on IT resource.
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