Science and Research Content

BMJ Group ties up with Mobile IQ to provide point-of-care medical information -

Healthcare publisher The BMJ Group, UK, recently announced the launch of a service that allows health professionals across the world to get on-the-spot access to expert opinion, guidelines and the latest clinical evidence on their mobile phone. This service is being made available at no extra cost to all subscribers of Best Practice, a new online decision support tool. Best Practice is designed to help practitioners, medical students and researchers find and effectively use appropriate medical information. Built specifically for point-of-care use, it seeks to help meet the real, diverse and evolving information challenges that health professionals face every day, whether in the surgery, hospital or out in the community.

This facility has been made possible through a joint agreement with Mobile IQ for the latter's mobile publishing platform, Fabric. The agreement allows access to any content contained in Best Practice on any mobile device, and the information is fully searchable to ensure easy navigation of the material. Fabric also supports links between mobile devices and e-mails to enable physicians who find an interesting article whilst on the phone can e-mail it to themselves and read it later at their desk.

Best Practice covers 10,000 diagnoses and all content is written and peer reviewed by specialists. It provides prescribing information, guideline summaries and expert opinion together with advice on symptom evaluation, test ordering and treatment strategies.

Best Practice Mobile is available on mobile phone at http://bp.bmjgroup.mobi or online at http://bestpractice.bmj.com/best-practice/marketing/best-practice-mobile.html

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