Data specialist Datanomic Ltd., UK, has announced that global medical publisher BMJ Publishing Group Ltd. has selected its dn:Director platform to cleanse, standardise, match and enhance its data. The move is expected to help BMJ achieve a consolidated single view of its 1.6 million customer/user records across multiple geographically dispersed databases.
dn:Director provides a single, unified platform that enables both business and IT personnel, such as data stewards, business analysts and owners of data, to identify and rectify compromised data which can place operations at risk. As a single product that encompasses profiling, analysis and transformation, dn:Director is seen to enable better understanding, improvement, protection and control of data quality for all types of structured and non-structured, real-time and non-real time information.
According to Datanomic, dn:Director will underpin BMJ Group's international market expansion strategy by enabling the group to improve its customer and prospect data, allowing it to better segment markets, identify commercial opportunities and reduce internal costs. BMJ will start training and early development work with dn:Director in January and will begin deployment in early February 2009.
