Boopsie, Inc., the leading mobile platform-as-a-service provider for libraries worldwide, demonstrated a tremendous surge of momentum in 2014. Among other achievements, the company has grown its customer base by more than 30 percent over the previous year.
In addition to expanding its position as market leader among Public, Academic, and K-12 libraries,
Boopsie now serves Corporate Libraries and Government & Military Libraries, having signed a global 'Fortune 10' energy company; one of the largest cosmetics companies in the U.S. (Mary Kay, Inc.); and one of the most prestigious military-academic institutions in the world. In addition to growing its customer base and expanding into new library industries, the company's overall customer satisfaction is evidenced by a high 96 percent renewal rate for its mobile Platform-as-a-Service.
New Boopsie technologies and services shipped in 2014 include Boopsie Analytics, which enable libraries to track downloads, unique users, queries and channel visits made in their library-branded apps from a centralised web-based dashboard. The company also launched marketing services for libraries that have increased their library-branded mobile app usage by as much as 300 percent for individual libraries as well as consortia and state-wide systems such as Washington State and the State of Virginia.
Boopsie partnered with a number of leading digital content providers in 2014 to bring a seamless, native mobile experience to users including ProQuest, EBSCO, Baker and Taylor, Recorded Books, Overdrive, and 3M Cloud Library. Boopsie also expanded into re-selling digital content, such as Comics Plus (a digital catalog of 10,000 comics and graphic novels) and CoverCake (an in-app discovery tool for books-as-seen-on-TV).
Innovative strategic technology partnerships such as Parity Computing Inc., which provides powerful data mining, analytics, and decision-support systems for STM publishers and research institutes; Spritz, which offers proprietary advanced speed-reading technology; and LoYakk, a next-generation mobile engagement platform for Fortune 500 companies that facilitates collaboration will help Boopsie serve libraries looking for a mobile strategy that will be relevant far into the future.
As part of its international expansion plans, in 2014 Boopsie partnered with iGroup, the largest reseller of digital services to academic libraries in the Asia-Pacific region, serving more than 2,000 academic institutions and libraries.
Furthermore, a number of industry experts joined the Boopsie Advisory Board in 2014 including Fareed Adib, Global Head of Android Partnerships at Google; Dr. David Clementz, former CIO of Chevron-Texaco; Dr. Michael Housman, Chief Analytics Officer from Evolv, Inc., and other technology industry leaders.
