Bibliographic information provider Bowker, US, and e-content delivery solutions provider Impelsys, Inc., US, have announced a joint-marketing programme that will enhance the discoverability of more than nine million titles that are commercially available in Bowker's Books in Print catalogue. Integrated within Bowker's new SEO Title Cards, Impelsys' iPublishWidgets will enhance Bowker's capacity to effectively market and sell books to consumers.
Bowker's SEO Title Cards and iPublishWidget, a component of the iPublishCentral tool suite from Impelsys, are currently offered as value-added services to publishers who provision bibliographic meta-data to Bowker or purchase ISBNs from the US ISBN Agency. Publishers can opt to control the affiliate sales channeling elements with iPublishWidget on Bowker's SEO Title Cards for a small monthly fee and can further enhance the widgets to include links to their own online catalogues through Bowker's MyIdentifiers.com title management platform.
iPublishWidget is a viral marketing tool that helps publishers promote their brand and market books on the Internet. Readers and authors can use iPublishWidgets to spread information about a title of interest on social networking web sites like Facebook and MySpace. Readers and authors can also easily add book widgets to their personal blogs. This viral marketing tool enhances visibility, sustains interest and enables sales conversions for any title.
