Bowker, through BML Bowker in the UK, will launch a major study that will assess and track device adoption, attitudes and purchasing habits of e-book consumers in Europe, Asia, Australia, and North and South America. The study, commencing in January 2012 and repeating annually, will purportedly enable comparisons between e-book markets in countries experiencing different growth patterns and arm the publishing industry with a comprehensive range of qualitative and quantitative data. Bowker is a provider of market research information and business intelligence on book markets in the US.
The new project will seek to map the current state of e-book use and acceptance around the world, creating a benchmark from which to track trends during subsequent studies. The research will target representative samples from the UK, US, Germany, France, Spain, India, Australia, Brazil, South Korea and Japan. Consumers from these countries will be surveyed on their purchases of digital content versus traditional formats in multiple settings and contexts. The study will also explore the use and ownership of devices, from dedicated e-book readers to tablets.
The e-book monitor will be supported by key international publishing industry participants, who will have an opportunity to collaborate on the creation of the survey instrument and provide expertise in the interpretation of the results. The list includes A.T. Kearney, the Book Industry Study Group (BISG), Pearson and Tata Consultancy Services.
Bowker and BML will release an executive summary and white paper of findings in March 2012, with detailed analysis revealed annually at key international and digital book conferences.
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