Medical publisher BMJ Group, UK, has announced that the British Medical Journal (BMJ) is now available as an iPad application (app). The BMJ claims to be the first general medical journal to launch a version for Apple's tablet computer.
The app is a new product that combines the best of the BMJ in print and online, featuring key content from the weekly print issue along with live feeds of the latest news, blogs, podcasts, and videos from bmj.com. Other features include easy-to-read one page summaries of research papers, relevant editorials written by experts, a video channel, and a search of all iPad journal content.
The BMJ app is free to download from the iTunes store with a preview sample issue.
A four week subscription provides subscribers with instant access to the current issue plus the three subsequent issues. Readers can also buy past issues at the single issue price of £2.99.
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