B2B publisher and digital media firm Canon Communications LLC, US, has announced the appointment of Helen Zhang to the position of Associate Editor for China Medical Device Manufacturer (CMDM). The appointment is part of a strategic commitment to the China medtech market as well as a growing presence for Canon Communications' media brands in the Asia/Pacific region.
Zhang, located in Canon's Beijing office, is fully bilingual with an editorial background centered on writing for China's business-to-business markets across various industries. She will be reporting on China's rapidly growing supplier base serving the indigenous medical technology industry. She will also oversee an extensive redesign of cmdm.com, which will incorporate several features that will allow the China-based medtech community to interact in multiple new ways and access a number of problem-solving resources. The comprehensive online suppliers directory and insightful technical articles that are the hallmarks of the current site will be expanded. These new initiatives will be launched in 2011.
Part of Canon's Medical Device Media Group brand portfolio, CMDM serves the rapidly growing China medical device technology industry.
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