Cengage Group, a global edtech company, has appointed Darren Person as Executive Vice President and Chief Digital Officer (CDO). With more than 20 years of experience in the technology industry, Person will lead Cengage Group’s product technology and innovation organization, and ensure the company continues to deliver innovative solutions that enable learners and educators around the globe to achieve their goals.
As CDO, Person joins Cengage Group’s executive team and will focus on developing a standardized approach to product technology across the company’s three business units – Cengage Academic, Cengage Work and Cengage Select – that helps foster innovative, immersive and personalized learning experiences. As part of this work, Person is also charged with furthering the company’s Generative AI efforts, exploring how it can best be leveraged across the businesses to meet the evolving needs of customers.
Prior to joining Cengage Group, Darren held a number of technology leadership roles across industry sectors. Most recently Person served as CDO of Circana, formerly NPD, a global data analytics company. Prior to the acquisition, Person served as the Global CIO of NPD where he supported key business development initiatives and led technology and operations groups to develop NPD’s next-generation platform that enhanced client services through innovative machine learning, AI, data and analytics solutions. Before NPD, Person drove technology vision, strategy and execution for RELX Group, CBS Television Stations, Lifetime Entertainment, Adecco and USA Networks.
Cengage Group remains committed to leveraging technology advancements to enrich the learning experience for students and educators. Net sales for Cengage Group are now 74% digital, with digital sales having grown at a compound rate of 7% over the last three years. Additionally, six million students have purchased Cengage Unlimited, the first-of-its kind digital subscription service, since it was launched in August 2018.
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