Higher education publisher Cengage Learning, US, has announced that it will enter the print textbook rental market with the Fall 2009 launch of CengageBrain.com - a single destination providing students with the choice to rent or purchase the company's diverse array of learning solutions. CengageBrain.com will serve as the expanded version of the current iChapters.com. Cengage Learning is the first higher education publisher to offer a print textbook rental option directly to students, with titles available at a cost of 40 to 70 percent less than the suggested retail price, addressing customer demand for additional lower cost options.
The site will launch in December 2009 with an initial offering of several hundred titles for rent, followed by a more comprehensive roll-out of titles available for rent in July 2010. CengageBrain.com will serve as a one-stop shop offering students yet another choice when acquiring course materials, in addition to the current options of purchasing print textbooks, e-textbooks, individual e-chapters and audio books. The site will also include Cengage Learning's broad range of homework and study tools, features a selection of free content and offers discounts for purchasing multiple products.
The rental process will be simple and convenient for customers. Students who choose the rental option will have immediate access to the first chapter of the book in e-book format and will also have a choice of shipping options. Once the rental term is complete, students can either choose to print a return label from CengageBrain.com and ship the textbook back, or purchase the title.
CengageBrain.com is the latest innovation from Cengage Learning, the first higher education publisher to offer a full-choice, direct-to-consumer online retail outlet and the first to sell e-textbooks by the chapter. The company has pioneered the development and delivery of a range of unique print and digital learning solutions, such as 4LTR Press, The Watch and Aplia.
Search for more such STM reference tools in K-Store
Discuss this NEWS
