Teaching, learning and research solutions provider Cengage Learning, US, has launched an enhanced version of its direct-to-consumer website, CengageBrain.com, offering new features for students and instructors. The website, which allows students to purchase or rent textbooks, e-books or individual e-chapters and download study tools, is now said to feature a more intuitive interface. The interface seeks to connect students to many of the site's value-adds, as well as a section specifically designed for instructors. The website also easily connects to the CengageBrain Facebook page where students can find the Br@iniac application, which locates virtual study partners for students.
The enhanced CengageBrain site highlights the offerings available to students when it comes to saving money and making the most of their textbook purchase. The page details the various format options students have for the course material, highlights shipping options and costs, and includes a digital hub with instant access to study tools, e-chapters and homework tools, such as Aplia. When instructors assign a package of materials, including multiple books and digital learning materials, students now have the option to rent the textbook portion on CengageBrain.com to save money on the total package.
The homepage is said to easily connect students to its interactive social media offerings. The Twitter feed provides an opportunity for direct interaction with the brand and regular CengageBrain news, coupons and other promotions. With the iPhone/iTouch application, students can instantly access free study materials. Additionally, the Facebook fan page features regular updates and discussions, as well as the Br@iniac widget, which connects students taking similar courses or using the same textbook so they can become virtual study partners. This tool is seen to help foster interaction and collaborative learning between students at the same school or with others across the country.
In addition, the site now includes a section specifically for instructors. It helps illustrate the benefits of the various format options available on CengageBrain.com, allowing instructors to choose the appropriate course materials that will best suit their students' needs. The instructor-specific page also features the recently launched ‘Engaging Today's Classroom’ podcast series. This series features interviews with instructors, textbook authors and thought leaders, focusing on trends in the higher education classroom and ways instructors can better engage their students.
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