Industries and markets research firm China Research and Intelligence (CRI), China, has published a new research report on the local e-readers market, which is seen to have entered the rapid development stage since 2009. The sales volume of e-readers in China exceeded 300,000 with the market scale of about CNY 450 million in 2009.
According to the report, 'Chinese E-reader Market, 2010-2011,' the nation's e-reader market has been concentrated with a large quantity of brands. Besides e-reader manufacturers, there are also other types of entrants. In May 2009, China Mobile announced its G3 e-reader customisation programme. In May 2010, China Mobile, along with Hanvon, Huawei, Datang Mobile, Datang Telecom, BenQ and Founder, launched 7 TD e-books, some of which have come onto the market. Among those, some are e-reader spare parts manufacturers, while some are engaged in the production of electronic papers and chips.
The report forecasts that the Chinese e-reader market will maintain high growth in 2010 with the promotion of e-reader manufacturers, content providers and telecom operators. In 2010, reader sales volume will surpass 3 million and the market scale will be over CNY 3 billion. The number of e-reader manufacturers in China is expected to rise to 80-100 by the end of 2010 from the current 30.
Through this report, readers can purportedly acquire information on the status of the Chinese e-reader industry; its business models; the development of industries associated with the Chinese e-reader industry; competition in the market; major e-reader manufacturers; technological trend; prediction on the development of the industry; and investment opportunities.
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