Clarivate Analytics, the global provider of trusted insights and analytics that accelerate the pace of innovation, has announced that Julia Mair has joined the company as its Chief Marketing Officer (CMO).
Mair brings to the company deep expertise in creating and executing high-impact global marketing strategies. With her customer-first philosophy, Mair has spent her career building global businesses through data-driven, technology-enabled marketing and sales strategies – from content marketing and strategic segmentation to customer experience optimization. She will be based in the Philadelphia office and be a member of the Executive Leadership Team.
As a newly independent, global company, Clarivate is focused on investing aggressively to enhance its existing solutions and developing new ones, while embracing an entrepreneurial culture. Great company culture is something Mair embraces, having previously led multiple cultural transformation activities focused on values, aspirational culture and employee branding.
Prior to joining Clarivate Analytics, Mair was CMO at Sterling Talent Solutions, and was instrumental in successfully rebranding the company, transforming all aspects of marketing, including digital and social, demand generation and client loyalty and retention programs. Prior to this, she was VP, Consumer Marketing & Circulation at The Wall Street Journal, and led acquisition and activation programs across multiple markets. Mair also held marketing roles at information services organisations including FACTIVA, Dow Jones and LexisNexis.
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