STM publisher Elsevier, Netherlands, has launched a nationwide 'ClinicalKey Experience Tour' to promote the importance of a reliable and fast clinical reference tool that provides better answers to physicians' clinical questions and thus improves patient care.
The 'ClinicalKey Experience' tour is an all-day outdoor event showcasing and promoting live demonstrations of ClinicalKey. The tour will visit hospitals and academic medical centers across the country and features a customised, walk-in demonstration pod set up adjacent to hospitals and open to clinicians and hospital staff. Attendees are invited to stop by the tour at any time throughout the scheduled day for a short demo and trial of ClinicalKey, as well as refreshments. The events take place from about 7:30 a.m. to 4:30 p.m.
The customised 'ClinicalKey Experience' pod is a 20-foot transportable suite that unfolds to include about 470 square feet of open air space, atmospheric lighting, fans, phone chargers, Wi-Fi, and comfortable seating. It includes interactive demo stations for physicians to test drive the product firsthand, plus giveaway items.
Launched in April 2012, ClinicalKey provides current clinically relevant evidence-based answers, as well as expert commentary, MEDLINE abstracts and select third-party journals. ClinicalKey is powered by Elsevier's Smart Content, tagged with EMMeT (Elsevier Merged Medical Taxonomy), which enables ClinicalKey to understand clinical terms and thus discover medical content that is the most relevant, plus find related content that would be missed by other search engines.
Elsevier's Smart Content has been designed to understand the vast number of relationships between clinical concepts. By organising these relationships in a hierarchical manner, it guarantees that ClinicalKey provides specific, targeted results to physicians' questions.
The tour launched in St. Louis, Mo., on September 18 and will travel to major cities in Wisconsin, Minnesota, Illinois, Kentucky, Indiana, Ohio, Massachusetts, New York, Pennsylvania, Maryland, District of Columbia, Virginia, South Carolina, Florida, Louisiana, Texas and Colorado. The last day of the tour will be December 12.
