Search technology provider Convera Corporation, US, has announced an agreement with media company Advanstar Communications Inc., US. Under the deal, Advanstar will develop a series of vertical search engines using Convera search technology to help the company deliver relevant web content to its specialised business and consumer audiences.
Advanstar Communications produces 67 print publications and directories, 91 events and 150 electronic publications and websites for its numerous communities. The initial focus of the company's vertical search strategy will be on the automotive aftermarket, veterinary and dental domains.
Convera is a leading provider of vertical search services for publishers. Based on a semantic index of the web, the company enables publishers to generate additional revenue by creating customised search applications for specialist audiences under their own brand. Many of the world's largest publishers rely on Convera's vertical search services to accelerate their e-publishing strategies, meet growing monetisation goals and build loyal online professional communities.
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