The Fourth Annual Digital Publishing Survey fielded by Data Conversion Laboratory, Inc. (DCL) and Bowker attracted over 1000 publishing professionals and the results reveal consistent trends - most notably that content quality and accuracy after a digital conversion are still top concerns. For instance, 86 percent of respondents felt that editing and copyediting of ebooks was just as important as for print books.
The survey was jointly conducted by DCL, an industry leader in organising and converting content into digital formats, and Bowker, a provider of bibliographic information, connecting publishers, authors and booksellers with readers. The survey probes publishing professionals (51 percent of respondents were 'print and digital authors') with questions designed to harvest insights across a host of important topics in publishing, including the various digital formats publishers use, the quality of eBooks, conversion concerns, and much more.
As this is the fourth consecutive year DCL and Bowker have co-sponsored this survey, certain trends have begun to emerge. Just like in 2016, quality and accuracy is still on the collective minds of publishing professionals. For instance, this year, in response to the question, 'What aspect of digital conversion are you most concerned about?', respondents said, retaining formatting (58 percent), quality (52 percent), and errors caused by automated conversion (49 percent). To compare, in 2016 for the same question, respondents said, quality (56 percent), retaining formatting (55 percent), and errors caused by automated conversion (46 percent) were their main concerns. Respondents in 2014 and 2015 also indicated that these three choices were the top concerns they were facing.
2017 results go on to link the topic of quality with its effect on customer satisfaction, and ultimately revenue. When asked the question 'Does quality affect eBook sales?' the overwhelming majority of participants (68 percent) said that the readers want the best quality possible. Fitting into this theme is that digital publishers are increasingly including some level of quality assurance to ensure error-free content. The question, 'How are you most likely to ensure your content is error-free?' produced these results: This year, 38 percent hire editors, 32 percent perform self-checks, and 15 percent perform QA prior to conversion. These latter numbers are down slightly from the year before. If there is a clear trend to be noted for this question of achieving error-free content, it is around having quality assurance performed on the content before the conversion: this has steadily gone down year over year since 2014. The issue of quality is such an important factor that when asked, 'How are you most likely to convert your content?' 45 percent said, 'Convert it myself'. This is also consistent with prior years.
Another key finding from the survey was the number of publishing professionals that plan to publish digitally in the future. This year 75 percent said they 'plan to publish digitally in 2018' which is steadily tracking down from previous years: 84 percent in 2014, 80 percent in 2015, and 79.5 percent in 2016. That is still a high number, but it is an indicator that at least in this market the death of print has been exaggerated.
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