Data solutions provider DataSalon Ltd., UK, and Ringgold have announced a new service to aid publishers in visualising customer hierarchies, following a strategic partnership formed in March 2009. DataSalon’s MasterVision platform has now been enhanced with the addition of an interactive hierarchy viewer, providing academic publishers with a visual ‘family tree’ view of Ringgold’s entire Identify database.
Ringgold and DataSalon are both specialist suppliers to the academic publishing industry, and work together closely for many publishers, including Oxford University Press in the UK and the American Medical Association in the US.
Ringgold creates and maintains Identify, a hierarchical reference database of organisations subscribing to academic journals, including essential information about location, size and subject specialties. Identify provides coverage of more than 150,000 academic, healthcare, government and corporate organisations worldwide, including all of the various parent/subsidiary relationships between them.
DataSalon’s MasterVision is a web-based system which provides publishers with ‘complete customer insight’. It seeks to integrate every source of customer information held by a publisher (including subscribers, authors, alert recipients and usage reports) into a user-friendly web interface that includes flexible search, segmentation, visualisation and reporting tools. MasterVision has been designed and built specifically for the needs of academic publishers, and the new hierarchy viewer is fully integrated into the product.
The relationships between libraries, departments, universities and consortia form a fundamental part of the sales operation for all major academic publishers, with consortia agreements and other ‘big deals’ providing a significant proportion of revenues. However, existing publisher systems provide little support for searching and viewing these complex relationships between different levels of customer. By combining the data of Identify with MasterVision’s hierarchy viewer, publishers can be expected to understand the relationships between direct sales and ‘big deals’ more clearly. The aim is to create more effective plans for pricing, prospecting, cross-selling and renewals.
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