DeepDyve, a US-based provider of research engine for the deep web, has released a trio of free tools that allows websites to incorporate powerful search capabilities for a more compelling user experience. These tools complement the company's recently announced suite of publisher tools which utilise DeepDyve's search technology to make publisher content more findable from anywhere on the web.
DeepDyve's new tools enable websites and bloggers to quickly and easily display related articles and search results directly within their sites and blog posts. Visitors can now discover new, authoritative information seamlessly as they read and browse through websites that utilise DeepDyve's technology. These tools can be implemented by copying/pasting a few lines of code into the site, or by installing a WordPress plug-in.
The More Like This Content API tool automatically displays results from DeepDyve that are similar to the information displayed on the current page. It is designed for use by any website that would like to include a 'related articles' functionality, regardless of whether their content has been indexed by DeepDyve. A Content Highlight Widget enables websites to integrate search with their users' normal reading and browsing behaviour. DeepDyve's WordPress plug-in allows bloggers using this platform to automatically include links to 'related articles' directly in their blogs. The plug-in utilises DeepDyve's 'More Like This' technology to use the text of the blog as a query and return relevant search results.
As users have become more accustomed to searching for information online, it is now becoming clear that search behaviour is evolving. A recent Hitwise report found that queries of eight words or more had grown from less than 1 percent of queries in 2004, to nearly 4 percent of queries by February 2009. This increase suggests that users are not only growing more proficient in their use of search, but they are forced to write longer queries to find what they want, given the volume of data that is returned. In April 2009, DeepDyve unveiled a suite of tools designed specifically for the publishing community. The products are designed to first make the publisher's content more discoverable in search engines. From there, other tools are available to increase the engagement at the publisher's site by allowing users to quickly find related articles based on what they are viewing.
DeepDyve is demonstrating its publisher tools and free widgets at booth #230 at the ongoing Society for Scholarly Publishing Annual Meeting in Baltimore.
