Education market research firm Simba Information, US, has released a report that says the digital courseware segment will drive the PreK-12 school market, growing 34 percent to $1.43 billion by 2014. Digital is the key for future growth, as budget constraints and slowing adoption programmes are pushing schools to seek more cost-effective solutions, the report adds.
With funding under the federal stimulus programme coming to a halt, school budgets, already contracted from the recession, are looking for cost-effective digital materials as solutions to keeping instructional materials up-to-date. According to the report, a pro-tech administration in Washington has placed emphasis on innovation and personalised learning, re-igniting the drive to digital.
Benefitting from the shift to digital courseware, Archipelago Learning and Renaissance Learning have seen sales grow 37.1 percent and 7.1 percent respectfully, in 2010. As school leaders address new digital products, services and platforms, leading publishers have responded. Houghton Mifflin Harcourt, for example, continues to spend 50 percent of its development investments on digital materials.
The report, Publishing for the PreK-12 Market 2011-2012, is projected as a navigation tool for the highly competitive PreK-12 publishing industry. It is said to provide market data and projections for the entire school market industry, segmented by textbooks, print supplements, state-level tests, courseware, modular software, manipulatives, trade books, video and magazines. In addition, it profiles several companies, including McGraw-Hill, Pearson, Haights Cross, K12 Inc., Scholastic, Scantron and School Specialty. The report is available at http://www.simbainformation.com/redirect.asp?progid=82251&productid=6059301.
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