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E-book consumers drive sales via apps and online retailers, says BISG Study -

E-book consumers are increasing their purchase of books - both print and e-book formats - online and especially through in-app purchasing, and decreasing their use of brick-and-mortar stores, according to the Book Industry Study Group (BISG)'s Consumer Attitudes Toward E-Book Reading survey. The first instalment in Volume Three of the survey reveals that more than half of e-book readers increased their use of apps to purchase books and more than one-third increased their use of general retail websites such as Amazon.com.

The gains for these digital vendors come at the expense of brick-and-mortar bookstores, even independents. More than a third of e-book buyers decreased their spending at national chains and 29 percent said they were buying less from their local independent.

The BISG study, which is conducted by Bowker Market Research, follows ‘power buyers’ (those who acquire e-books at least weekly) closely for their ability to act as predictors of overall consumer behaviour. The latest instalment of Consumer Attitudes Toward E-Book Reading shows a rosy outlook for publishing, with nearly three-quarters of e-book power buyers purchasing more titles overall. Further, nearly half of those buyers had more total spending on books in all formats.

Findings also show that while dedicated e-readers remain the dominant e-reading platform, especially among power buyers, multi-function tablet devices and smartphones are gaining in popularity.

Consumer Attitudes Toward E-Book Reading is powered by Bowker Market Research. In addition to quarterly PDF Summary Reports, Volume Three is published as an online report via Real-Time Reporting: a unique web-based tool set displaying the raw data derived from responses -- drillable and sortable, with on-demand accessibility.

Data for Consumer Attitudes Toward E-Book Reading was derived from a nationally representative panel of book consumers (men, women and teens). The survey findings are available for sale both as a PDF summary report and as a complete data compendium, accessible online.

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