Media forecast and research firm Simba Information, US, has published an addendum to its recently released Trade E-Book Publishing 2012 report. In addition to showing an updated list of e-book hardware trends, the data indicates that about 24.5 percent of US adults consider themselves to be e-book users, up from about 17.2 percent the year before.
The entire addendum, which is based on data collected from Simba’s nationally representative consumer survey conducted in July and August 2012, will be distributed, free of charge, to purchasers of Trade E-Book Publishing 2012. This report also provides an analysis of how much money e-book users spend on digital titles and a full psychographic analysis that profiles e-book user habits. Devices profiled in this edition, as well as in the addendum, include Barnes & Noble’s Nook line, smartphones (including the iPhone), Amazon’s Kindle devices, Apple’s iPad and more.
The report also tracks the demographics of book buyers by gender, age, household income, education level and more and provides extra value by showing demographic details of all e-book users and singling out those who have received free e-books in the past 12 months.
The report is available at http://www.simbainformation.com/redirect.asp?progid=84048&productid=6885450.
