Electronic research databases provider EBSCO Publishing (EBSCO), US, and the creators of the readers’ advisory service, NoveList have introduced LibraryAware, a product that is expected to revolutionise the way libraries promote their programmes and services. LibraryAware will be available during 2012.
In addition, NoveList is also celebrating communities that are ‘LibraryAware’ with the LibraryAware Community Award, co-sponsored by industry trade magazine, Library Journal.
LibraryAware is an easy-to-use online tool designed to maximise the library’s resources and services. The innovative resource will help libraries create professional-looking promotional materials and then deliver those materials via print, email, social media and online communication channels.
With LibraryAware, librarians can combine professionally-designed templates with their own pieces of ‘reusable content’ to carry information across an entire suite of promotional materials that can then easily be delivered to customers, community partners, elected officials and the media. LibraryAware improves what libraries are already doing with their promotional efforts by providing continually updated designs and best practice recommendations.
