Electronic research databases provider EBSCO Publishing (EBSCO), US, and the creators of the readers’ advisory service, NoveList have announced the launch of LibraryAware, a new online marketing programme designed to meet the growing needs of libraries to create, deliver and measure promotional messages that extend outreach into communities and bring patrons into libraries.
LibraryAware equips librarians with expert tools to reach out to patrons and help them discover the programmes, products and services libraries have to offer. Librarians can combine professionally-designed templates with their own pieces of ‘reusable content’ to carry information across an entire suite of promotional materials that can then easily be delivered to customers, community partners, elected officials and the media.
LibraryAware improves upon what libraries are already doing by providing continually-updated designs and best practice recommendations as well as a way to integrate messaging easily into popular event software and social media.
With the inclusion of hundreds of images and photographs from Getty Images, creators and distributors of still imagery, video and multimedia products, LibraryAware offers access to professional-grade art that library staff can use alongside their own locally-held collection of images. More than clip art, these images are hand-selected by the LibraryAware team of marketing professionals to address the particular communications and publicity requirements of libraries. As part of its commitment to libraries’ success, LibraryAware will continually add to the image collection based on subscriber feedback.
LibraryAware is available as a subscription service to libraries. Uses for the LibraryAware programme include a full range of marketing and communication channels including email blasts, e-newsletters, flyers, bookmarks, brochures, website inserts, letters, invitations, and social media.
