EBSCOlearning™, a division of EBSCO Information Services (EBSCO), has launched Demographic Data from EBSCOlearning, a research tool powered by Kalibrate that provides comprehensive demographic data and market insights. Designed to support libraries in assisting local businesses, the platform offers in-depth analysis to help entrepreneurs and organizations make informed decisions about their communities.
The platform includes market analysis tools that cater to individuals and businesses engaged in activities such as launching new ventures, assessing local economic conditions, and conducting research. Through customized geographic reports, users can identify target demographics, analyze competitors, evaluate business locations, and track market and traffic patterns. These insights help business owners understand community characteristics and consumer behaviors, enabling data-driven decision-making.
Offering tailored reports, DemographicData from EBSCOlearning presents information in a structured format, including demographic overviews, consumer spending patterns, population summaries, household compositions, and income distributions. The platform provides up-to-date data with five-year projections and interactive heat maps, ensuring accessibility through multiple export formats, including PDF, Excel, Word, and HTML.
The solution is designed to serve a broad spectrum of institutional markets, including public libraries, two-year and four-year colleges, universities, high schools, workforce development organizations, government agencies, the U.S. military, and corporations.
EBSCOlearning’s Chief Strategist Duncan Smith emphasized the role of libraries in supporting business communities, stating that the platform strengthens the connection between libraries and local businesses by offering data-driven resources that facilitate strategic planning.
Stephen Polanski, Managing Director of Global Business Development at Kalibrate, highlighted the collaboration with EBSCO as a means to deliver a user-friendly solution that meets the specialized information needs of businesses and researchers. The platform, he noted, provides comprehensive and actionable market intelligence that informs strategic decision-making and enhances business success.
This new research tool reinforces the commitment of EBSCOlearning and Kalibrate to equipping businesses and institutions with the insights needed to navigate evolving market landscapes.
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