Apart from the weary faces and tired feet around the halls of this truly International event, the buzz and talk on the 3rd day of the Frankfurt Book Fair is all about making econtent much more attractive, accessible and a good revenue stream for all types of publishers.
Ingram tackled the text book topic in their hotspot session titles Anytime, Anywhere Learning. Since accessibility is a fundamental part of teaching and learning today, VitalSource Bookshelf, which claims to be the most used e-textbook platform worldwide, has been engineered to provide accessible access regardless of device. Mike Hale discussed the platform and how users are taking advantage of the technology.
SPI Global led a talk on Print, Digital, Simultaneous – Whats your strategy? Exploring the content strategy publishers were embarking on. They stated that a unified content strategy is needed in order to prepare their content for multi-channel delivery. But, what may work for one publisher may not be the right strategy for another. The crucial point for publishers today is to structure their content in a way to create multi-channel outputs and re-use where printed books and ebooks represent only two possible delivery channels.
