The John Cotton Dana Award (JCD) is being expanded to include eight $10,000 grants.
The award is provided in conjunction with the H.W. Wilson Foundation, the American Library Association (ALA) and EBSCO Publishing. The award, which is managed by the Library Leadership and Management Association (LLAMA) division of ALA, honours outstanding library public relations.
JCD submissions include strategic library communication campaigns from all sizes and types of libraries. Submissions include rebranding efforts, promoting unique archives, awareness campaigns and community partnerships. Entries may be submitted by any library, Friends group, consulting agency or service provider, excluding libraries represented by the JCD Committee members.
JCD entries are organised around areas such as needs assessment, planning, implementation and evaluation. Libraries submit samples of their processes, research, media releases, media coverage or other results received plus evaluation of the results and other documentation and supporting materials that show the scope and effectiveness of the library's strategic communication effort.
In recognition of their achievement, JCD award winners receive a cash development grant from the H.W. Wilson Foundation. The John Cotton Dana Awards are presented during an Awards Tea hosted by EBSCO Publishing held during the American Library Association annual conference.
Entry documents are available at http://www.ebscohost.com/academic/john-cotton-dana and entries must be received by March 15, 2012.
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