Elsevier, a global leader in evidence-based clinical practice content, research publishing and information analytics, announced the 'Year of the Zebra' – a global initiative to address the needs of the world’s rare disease community on World Rare Disease Day, Feb. 28. The global effort, led by Osmosis from Elsevier, the world’s leading video education platform for clinicians and caregivers, includes the Elsevier Rare Disease Healthcare Hub, the world’s newest online information center dedicated to rare diseases and those affected by them.
The hub, one of the largest in the world, will launch in tandem with the introduction of Elsevier’s open access scientific journal, Rare. Open Research in Rare Diseases, an international, peer-reviewed journal. While focused on publishing the very latest research impacting the lives of patients, Rare will also highlight the patient experience through peer-reviewed articles from patients and caregivers themselves.
The goal of Year of the Zebra is to educate the healthcare community and drive greater support for the hundreds of millions around the world diagnosed with rare diseases. Elsevier pledges to highlight one “zebra,” or rare disease, every week by publishing an educational “zebra” video specific to that week’s highlighted disease. Videos will be featured on Osmosis.org, the Elsevier Rare Disease Healthcare Hub, as well as Osmosis’ YouTube Channel, the most popular health education channel on YouTube with 2.7 million subscribers.
Rare diseases are often referred to as “zebras” by medical professionals due to their rarity and the lack of attention paid to them. There are more than 7,000 rare disorders affecting over 400 million people globally and the hundreds of millions who care for them. Half of all rare disease patients are children, 30% of whom die before the age of five.
To further the impact and reach of the initiative while educating the public on rare diseases, Elsevier has engaged multi-year partnerships with rare disease patient advocacy groups like the GLUT1 Deficiency Foundation and the Alpha 1 Foundation along with dozens of world-class medical experts at organizations like the Mayo Clinic, Johns Hopkins University, and New York University. A key partner joining the global ‘Year of the Zebra’ initiative is YouTube Health.
Families supporting loved ones diagnosed with a rare disease often pore over peer-reviewed medical research and data, becoming experts on the disease in hopes of understanding how to restore their health. Year of the Zebra will run the entire year of 2023 and provide the rare disease community at large with access to some of the most comprehensive information and resources covering all aspects of living with these disorders including, the latest evidence-based studies, research, clinical overviews, education materials, and other vital resources from respected health organizations around the world.
Click here to read the original press release.
