STM publisher Elsevier, Netherlands, has announced the launch of the iPad edition of the European Journal of Cancer (EJC). Starting with the September 2011 issue, all 18 annual issues of the EJC will be available through the EJC App on the App Store. iPad editions feature the same high quality articles that are published in the print as well as online editions.
The EJC is an international multidisciplinary oncology journal that publishes original research, editorial comments, review articles and news on basic and preclinical research, clinical oncology (medical, paediatric, radiation, surgical), translational oncology, and on cancer epidemiology and prevention. Led by Editor-in-Chief, Alexander Eggermont, the journal is the official journal of the EORTC (the European Organisation for Research and Treatment of Cancer, ECCO (the European CanCer Organisation), the EACR (European Association for Cancer Research), and EUSOMA (the European Society of Breast Cancer Specialists).
The EJC App includes published content from the EJC News and EJC News Focus, and offers readers the ability to customise the journal by selecting articles, tables, or figures to store and use later, as well as making notes on articles.
The EJC App offers unprecedented portability to its readers, who can download the edition wirelessly. It is then available for reading and browsing offline, at times and in places where web access is not available. Of perhaps most significance, the journal can be read the same way on iPad as in print. The reader can flip pages forward and backward in the horizontal plane and scroll down vertically to read an individual article.
The EJC App is available for free from the App Store.
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