Academic publisher Emerald Group Publishing, UK, has announced the launch of the Emerald app, providing access to almost 100,000 articles from Emerald journals. The app also allows users to synch their personal profiles for seamless research workflow and share results through social media for increased dissemination and impact. It is currently available for free download from the Apple app store at http://itunes.apple.com/gb/app/emerald/id479491823?mt=8.
The intuitive interface of the Emerald App focuses on search and browse functions to enable research on-the-go. Subscribers can log into their personal profile to create reading lists, add articles to existing lists and share results with peers via the built-in social networking facilities, such as Twitter and Facebook. Full text is available for subscribed content in an easy-to-read PDF format.
The Emerald App is optimised for iPad and compatible with iPhone and iPod touch. It requires iOS 3.0 or later.
Emerald seeks to improve ways of delivering access to research, and works with a range of partners to ensure compliance, discoverability and visibility. In June 2011, the publisher introduced the EPUB format to enable users to access and download content via mobile devices. It recently introduced its Spanish microsite, providing key messages in Spanish, and plans to add more languages in 2012.
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