Academic and professional literature publisher Emerald Group Publishing, UK, has announced that the first issue of its newly launched publication, Journal of Social Marketing, has now been published and is available online for free throughout April and May. The journal examines the use of marketing tools and tactics to influence social behaviour for the benefit of individuals and society, covering amongst other issues, public health campaigns, accident prevention, alcohol and obesity.
The journal seeks to publish research and practical case studies that showcase how commercial marketing activities have been adapted to induce behavioural change to achieve a social goal. The inaugural issue includes a review of common social marketing 'mythunderstandings' and a look at the thorny issue of industry-funded social marketing campaigns.
To celebrate the publication of the inaugural issue, Emerald will be offering free online access to the content from April 1, 2011 for two months. The journal will also be on display at the forthcoming 2nd World Non-Profit and Social Marketing Conference taking place in Dublin from April 11-12, 2011.
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