Video encoding service provider Encoding.com, US, has announced that Nature Education is using its Mobile Made Easy video encoding presets to make the latter's Scitable open-access science library available on mobile phones. The Scitable mobile version, launched on August 25, extends access to science information to millions of students throughout the developing world. Content is optimised for delivery on iPads, iPhones, Android phones, Windows Mobile, BlackBerry and popular feature phones from Nokia and Samsung.
Nature Education, the educational wing of Nature Publishing Group, aims to democratise access to science education. Ensuring that Scitable.com's free science library and set of learning tools are available to everyone in the world, across all platforms-broadband and mobile, is seen as a critical step in achieving this goal.
Nature Education reportedly found that creating and repurposing content for display on mobile devices is challenging. There is a lack of standardisation across a variety of OS platforms and phone specifications, including supported video and audio formats, screen sizes and recommended bitrates. Encoding.com's Mobile Made Easy presets purportedly enabled Nature to streamline encoding for the most popular mobile devices. With the new service, Scitable's videos are optimised for each mobile device and mobile users are directed automatically to the site for the specific mobile device they are using.
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