Web content management (WCM) platforms provider EPiServer, UK, has announced the launch of MobilePack for EPiServer, a set of templates and software for creating mobile web apps that extend a brand's reach to web users. With the introduction of MobilePack, EPiServer expects to empower marketers to quickly and efficiently extend their primary online presence, whether that is a website, e-commerce site or branded social community, to smartphones and tablets.
Marketers today are seen to understand the benefits of making their brands more mobile, but many fear the complexity and expense of entering the mobile channel. MobilePack is said to reduce marketers' reliance on their IT staff while enabling content reuse across multiple channels. Based on HTML 5, MobilePack allows marketers to use familiar analytics tools to understand visitor preferences before investing in more expensive native apps. Its key features include the ability to add new content specific to the mobile context and device-specific preview. Also, developers can customise it and create richer mobile experiences.
By 2015, eMarketer estimates that more than 135 million Americans will access the web via their mobile devices. Still, only a fraction of websites are optimised for mobile devices. In order to have an effective mobile web application, marketers need to develop a contextual mobile strategy to extend the reach of sales, delivery and services to reach new customers and retain brand loyalty with existing ones.
MobilePack is available immediately. EPiServer plans to continuously build more features and functionality in subsequent releases. Developer specialists can learn more by downloading implementation requirements and device preview onEPiServer.com.
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