The European Respiratory Society (ERS) has adopted DataSalon's MasterVision service to gain a better understanding of their customer base and to further develop their publications business. MasterVision gives ERS a complete 'single customer view' of all their customers and contacts, incorporating subscribers, society members, authors, book sales, article sales, usage and turnaways. All of this valuable customer data has been merged and de-duplicated so that ERS have, for the first time in one place, a complete picture of customer interactions to inform new sales and marketing opportunities.
ERS staff will use MasterVision in several different ways to gain insight and inform strategy: understanding how members interact with ERS publications, upselling membership to customers, to map the relationship between individuals and institutional customers, and to safeguard renewals and drive marketing to institutional customers.
In addition to a friendly interface for searching, analysing and exporting customer data, MasterVision also provides a range of reports enabling staff to explore and visualise their customers in a variety of different ways. Management dashboards are included, combining charts and tables into a single view to provide one-click access to essential statistics and trends.
