Experian Hitwise, an online competitive intelligence service, and digital marketing intelligence and keyword tools provider AdGooroo have announced an agreement to jointly offer customised research and analysis services.
AdGooroo's advertiser intelligence data provides impression-based competitive intelligence on pay-per-click (PPC) and online ad display campaigns. This complements the online consumer behaviour insights mined from Experian Hitwise's sample of 25 million Internet users worldwide. Together, the two data sources claim to offer the first ever set of end-to-end digital marketing insights that track consumer and advertiser interactions from initial impression through action.
The combination of these two powerful data sets is expected to help clients optimise their online advertising campaigns by more effectively analysing how competitors manage their campaigns, including analysis of keyword selection, coverage management, and campaign performance. The integrated custom offerings from AdGooroo and Experian Hitwise will be available globally.
Search for more Analytical Tools
To access our daily STM news feed through your iPhone, iPad, or other smartphones, please visit www.myscoope.com for a mobile friendly reading experience.
