Enterprise software vendor FatWire Software, US, has announced the launch of version 7.5 of FatWire Content Server, the company's web content management (WCM) solution. The latest version of the tool is projected to drive greater efficiencies in content management and promotions online, and deliver powerful capabilities to make content publishing more transparent, configurable and error-proof.
The web is seen to be one of the most powerful vehicles for engaging with customers and prospects to drive business growth while controlling costs. As websites grow in complexity and scale, and audiences increasingly demand personalised content and a rich and interactive online experience, a robust platform becomes a necessity to cost-effectively manage the web experience. FatWire Content Server 7.5 seeks to address this need by automating the entire WCM process, including content authoring, site design, content publishing, targeted content delivery, web content analytics, and user participation. With this new release, the content server platform is seen to deliver even greater levels of ease of use and power.
Key features in the latest version include site preview, customisable business user interface, and real-time publishing. FatWire Content Server 7.5 also includes enhanced search for both the content management environment and the live website, and enhanced Microsoft Office integration for easy content authoring.
