STM publisher Elsevier has announced that five of its books will receive 2017 textbook awards in the College category from the Textbook & Academic Authors Association (TAA). Three titles will receive the Textbook Excellence Award, better known as a "Texty;" one title will receive the Most Promising New Textbook Award; and one title will receive a William Holmes McGuffey Longevity Award. The awards will be presented during an awards ceremony on June 9, 2017, at TAA's 30th Annual Conference in Providence, RI.
TAA announced a total of 23 award winners in eight categories, including seven 2017. Most Promising New Textbook Awards, which recognise excellence in first-year edition textbooks and learning materials; ten 2017 Textbook Excellence Awards, recognising excellence in current textbook and learning materials in their second edition or later; and six William Holmes McGuffey Longevity Awards, recognizing textbooks and learning materials whose excellence has been demonstrated over time.
The Elsevier books winning the 2017 Textbook Excellence Award ("Texty") are: Carboranes, Third Edition by Russell N. Grimes; Exploring Engineering: An Introduction to Engineering and Design, Fourth Edition by Philip Kosky, Robert Balmer, William Keat and George Wise; and MATLAB®: A Practical Introduction to Programming and Problem Solving, Fourth Edition by Stormy Attaway.
The Elsevier book winning the 2017 Most Promising New Textbook Award is: Introduction to Business Analytics Using Simulation by Jonathan Pinder.
The Elsevier book winning the 2017 William Holmes McGuffey Longevity Award is: McCurnin's Clinical Textbook for Veterinary Technicians, Eighth Edition by Joanna M. Bassert and John A. Thomas.
The Textbook & Academic Authors Association (TAA) provides professional development resources, events, and networking opportunities for textbook authors and authors of scholarly journal articles and books. Established in 1987 by math author Mike Keedy, TAA is the only national, nonprofit membership association dedicated solely to assisting textbook and academic authors. TAA's name was changed from 'Text and Academic Authors Association' to 'Textbook & Academic Authors Association' in 2016 to offer a clearer identity for TAA in light of the new meaning of 'texting' on smart devices today.
TAA created the Textbook Excellence Award in 1992 to recognize current textbooks and learning materials. Nominated works must carry a copyright date for the previous or current year, and entries can include learning materials in all mediums. Textbooks in their first editions with publication dates in the previous or current year may compete for a Most Promising New Textbook Award. In 1993, TAA initiated the William Holmes McGuffey Longevity Award ("McGuffey"), to recognize textbooks and learning materials whose excellence has been demonstrated over time. Nominated works must have been in print 15 years and are still being sold. All works are ranked on certain criteria: interesting and informative; well organized and well prepared; up to date and appealing; and teachability. College and elementary–high school books are judged separately.
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