The Frankfurt Academy has announced that it is adding two new conferences to its programme this year: 'Publishers Launch Frankfurt 2011 - eBooks Go Global!' on October 10 and 'Children's Publishing Goes Digital' on October 11. Both will be part of the Publishers Launch Conferences series, which was created by co-founders Michael Cader and Mike Shatzkin.
It has been observed that the book market has become more and more international. As large US companies such as Apple, Amazon and Google have established new distribution channels for e-books, boundaries have started to disappear and it is now possible to reach consumers directly all over the world. Elsewhere, in the children's market, the explosion of tablets and the proliferation of smart phones are providing many more opportunities for digital children's books, all of which are very different from the maturing adult e-book market and the traditional children's market of board books.
The new conferences are in response to these changes in the publishing market. At 'Publishers Launch Frankfurt 2011 – eBooks Go Global!' international sales success stories will be presented and the impact of digitisation discussed by top-class speakers from the digital book industry. Industry experts will discuss the fast-moving changes in markets, technologies and consumer behaviour, and will present their success stories to help others adapt their business strategies.
The "Children's Publishing Goes Digital" conference will look closely at how the marketplace for children's content will change in the coming year, and what publishers need to know about this new continuum of content, games, animation and interactivity. Chaired by Lorraine Shanley of Market Partners International, this will be the first in a series of events designed to address digital publishing strategies for children's book professionals.
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