Frontline Medical Communications (FMC), a leader in digital, print and live events, recently completed an audit of its database, the only medical publisher to have an audit of this type.
BPA Worldwide, an independent, third-party, using widely accepted auditing procedures, conducted an examination and verification of the Frontline Healthcare Practitioner database. Results of the audit validated Frontline’s demographic reach to 809,435 healthcare professionals (HCPs) by name, title, specialty, and geographic location. The initial audit covered physicians, nurse practitioners, and physician assistants in the U.S. as of June 2015. Follow-up audits will continue annually.
FMC sees this auditing investment as a good business practice, as savvy marketers understand the value of audited media. The database audit complements the 26 brand audit reports of our publications/websites/ newsletters, assuring media planners, buyers, and custom content marketers FMC is a credible partner for targeting their HCP audiences using advertising and educational platforms.
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