Frontline Medical Communications, a provider of digital, print and live events for physicians and other health care professionals, recently announced expansion of the digital publishing and sales support team. A change in leadership and numerous promotions among Audience Development and Digital Production staff addresses the increasing importance of customer data.
Heading this digital operations ecosystem is Lee Schweizer, named Chief Digital Officer. Lee has played an increasingly important role in the development of FMC's digital business. In this new position, Lee is responsible for digital sales, data and advertising operations, reporting to Alan Imhoff and Doug Grose, President of Digital and CFO.
Reporting to Lee is Amy Pfeiffer, promoted to Vice President, Digital Publishing, an integral role within the digital ad/ops department, and Mike Fritz, promoted to Data Management Director, a key position involved in evaluating engagement and providing superior metrics that drive results for clients. Rebecca Nitka, who continues reporting to Mike, has been promoted to Data Management Senior Analyst.
The circulation group has been restructured, led by Jared Sonners, as Circulation Director; Christine Onorevole and Diana Sabatino report to Jared, promoted to Circulation Senior Analyst and Circulation Analyst, respectively. This group reports to Jim Chicca, Vice President of Operations.
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