Future Medicine and Future Science, the publication websites of the Future Science Group (FSG), have been redesigned and relaunched using Atypon's UX 3.0, a comprehensive new design language and implementation system for delivering sophisticated, engaging publication websites. Future Science Group (FSG), whose websites have been hosted on Atypon's LIteratum platform since 2005, is the first publisher to benefit from UX 3.0.
The UX 3.0 system significantly accelerates the development and implementation of website designs. It includes a client-branded library of styles and site components for rapidly designing and assembling HTML page prototypes, eliminating the traditional, time-consuming process of wireframing. The UX 3.0 system also enables designs to be reviewed and adjusted in real time, reducing design cycles. And with technology for creating accurate HTML from the start, UX3.0 websites improve load times and SEO.
Launched in July, the new FSG sites' clean interface and frictionless user experience has already resulted in year-over-year increases of total sessions (14%) and downloads (7%).
UX3.0 is integrated into PageBuilder, Literatum's website building tool. With widgets that link directly to the UX 3.0 design library, PageBuilder expedites site changes and greatly accelerates the creation of new pages and products by non-technical publishing staff.
FSG is also combining Literatum's precise visitor targeting capability with in-house article-level ads. By targeting ads based on visitors' profile and onsite behaviour, FSG is driving readers to new content, increasing institutional usage, encouraging readers to sign up for alerts, and promoting their related community sites. Article-level ad placements open the door for FSG to offer targeted ads to paying third-parties.
The new FSG websites were designed by the Atypon Design Studio using UX 3.0 design principles for modern, consumerised sites that follow internet best-practices for search, eCommerce, authentication, and UX. UX 3.0 design principles give Atypon publishers new ways to present and surface content and ensure that they're giving readers the online experiences that they expect from successful consumer sites.
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