Gale, a Cengage company, is helping public libraries analyse data more efficiently to better serve their patrons and communities. Gale Analytics has introduced new interactive dashboards that provide public libraries with valuable insights into their service areas. Now library staff can dynamically interact with data to better understand the lifestyles and behaviors of households in their communities to design and market customised library services and resources to fit their needs.
Gale Analytics easily merges libraries’ integrated library system (ILS) data with Mosaic® segmentation from Experian and other datasets. Using interactive dashboards in Tableau Reader, users can segment households based on demographic and lifestyle criteria—drilling down into rich visuals, dynamic maps and downloadable custom mailing lists based on segmentation.
Gale Analytics’ new interactive dashboards are available now. Consulting services are available to libraries who need support on specific projects or assistance interpreting data.
More about the new Gale Analytics dashboards can be learnt from a live webinar titled: Dial Up Your Outreach with Data, which, Gale will host on July 15, 2020. Registration for webinar is to be done at https://cengage.zoom.us/webinar/register/WN_CwkRQgqJSWSjeqWKgVOpPQ?utm_source=prnewswire&utm_medium=pr&utm_campaign=got211408519.
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