Gale, part of Cengage Learning and publisher of research and reference resources for libraries, schools and businesses, has announced Business Insights: Essentials, a new resource for research on business, companies and industries built on the same intuitive platform as the recently-announced Business Insights: Global. The new resource will replace Gale’s long-standing Business and Company Resource Center database.
Business Insights: Essentials contains all of the content and functionality found in Business and Company Resource Center. However, the information is now organised on a more intuitive, user-friendly platform. With this new resource, librarians can more effectively help faculty, students and patrons investigate investment opportunities; research businesses and find parent-subsidiary relationships; explore market and industry information, SWOT reports, investment reports and business associations; instantly analyse and compare financial and statistical data with interactive charting tools; study product and brand information; compare companies within an industry; and target new customers and inform on potential business opportunities, distribution channels and licensing opportunities.
Some of the new tools and features that can be found in Business Insights: Essentials include a robust business glossary of thousands of business terms culled from Gale encyclopaedias and Cengage Learning textbooks, Readspeaker (text-to-speech functionality), translation tools for the user interface and article-level translations, citation tools, and interactive charting with the ability to manipulate statistical data and customise charts.
Current Business and Company Resource Center customers can migrate to Business Insights: Essentials at no additional charge.
