Gale, part of Cengage Learning and a publisher of research and reference resources for libraries, schools and businesses, has announced DemographicsNow: Business & People, an online business and residential reference tool that provides detailed demographic data on more than 23 million businesses and 206 million consumers.
Designed with an intuitive interface, interactive mapping tools and comprehensive data, this new resource is projected to make it easy for all types of researchers to collect, analyse and act upon information, all from one location. DemographicsNow: Business & People not only offers demographic information on any U.S. geography, including information on income, housing, race, age, education, retail spending and more, but it also allows users to compare multiple geographies and drill down to data on a specific county, zip code, congressional district and more.
A unique mapping tool within the resource also allows users to map their results, create custom geographies and view demographic variables in thematic coloring scales. The Business tab includes data on 23 million businesses (with over 4 million classified as out-of-business since the year 2000) with the ability to search by company name, business type, number of employees and other limiters, while the Households tab contains data on more than 206 million U.S. residents (approximately 135 million households) and enables users to search by name, address or a variety of U.S. Census data averages. Once the necessary data is collected, users can export the information into word, pdf or excel reports for further analysis and application.
DemographicsNow: Business & People will serve a variety of needs and will be used by all types of users – from small business owners, entrepreneurs and sales people, to jobseekers, students, community leaders and non-profit organisations.
