Market research and advisory services firm Gleanster, US, has announced the launch of the Insight Exchange Open Resource Library. The Open Resource Library reportedly consists of third party-submitted white papers, research reports, case studies, and other types of thought leadership related to technology-enabled business initiatives. Anyone can submit relevant content assets, which, upon approval, become categorised and shared with hundreds of thousands of industry practitioners in the Gleanster community and beyond.
The Open Resource Library complements Gleanster’s own best practices market research, which includes a growing library of Gleansight benchmark reports and Deep Dive analyst reports.
Gleanster claims to be the first market research firm to go open. There is no cost associated with the opportunity to submit content as well as to access the content. However, all submissions are subject to review by Gleanster’s Research Oversight Committee, which approves only content that it deems to be unbiased and high-quality and that serves to educate the marketplace.
The Insight Exchange Open Resource Library already features white papers and other content assets from dozens of leading technology solution providers on such topics as mobile marketing, email marketing, social media marketing, social media monitoring, text analytics, lead nurturing, online communities, customer feedback management, customer experience management, and business intelligence. The company expects to add hundreds of new content assets on a broad range of topics over the next several months.
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