Specialised vertical search, information services and e-publishing company GlobalSpec, US, has announced that it has implemented a series of enhancements to help suppliers promote their social media presence on GlobalSpec. GlobalSpec clients can now add social media links to company profiles and supplier videos of product announcements, providing additional ways for industrial suppliers to leverage social media to engage buyers through GlobalSpec.
GlobalSpec clients can add Facebook, Twitter, LinkedIn and blog links within their individual company profiles, giving engineering, technical and industrial professionals another way to connect and learn more about companies of interest. Other enhancements include the ability for suppliers to add video to their marketing hub and product announcements, allowing them to feature key products and capabilities to their target audience.
Driving the additions are the results of a recent survey of current GlobalSpec clients. The results indicated that 48 percent of respondents are using LinkedIn, 31 percent are using video, 25 percent have company Twitter accounts and 16 percent have Facebook pages. Another one-third realise the value that social media holds, and plan to use it within their businesses accordingly - 37 percent of respondents plan on implementing a company blog over the year and 31 percent will develop a company Facebook page.
GlobalSpec is already participating in social media for both the user and supplier communities. On the user side, its CR4 website is a social network for the engineering, technical and scientific communities. The site also has a LinkedIn group, a Twitter account and a Facebook group. For suppliers, there is the Marketing Maven blog and a corresponding Industrial Marketing Mavens LinkedIn group and Twitter account.
Search for more web 2.0/Social Networking related information
