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Gold Standard/Elsevier launches consumer drug information modules -

Gold Standard/Elsevier, publisher of medication management solutions, has announced the launch of three MedCounselor consumer drug information modules for pharmacies and health information websites. MedCounselor seeks to educate consumers on how to take medications safely, assist in identifying unknown tablets or capsules, and check for drug interactions. The modules are claimed to be indispensable in helping to increase consumer compliance to their drug regimens and avoid costly and sometimes deadly medication errors.

Developed from Gold Standard/Elsevier's drug information and medication management content for health professionals, MedCounselor looks to provide evidence-based, easily understandable consumer medication information. It also offers a new ‘Toolkit’ which enables better integration with the client’s existing content - clients can integrate searching and/or link to drug information directly from their own websites/applications.

Gold Standard/Elsevier will demonstrate these new MedCounselor modules at the NACDS Pharmacy & Technology Conference, August 8-11, 2009, in Boston, Booth #1166.

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