Internet search services provider Google, Inc., US, has reportedly unveiled a tool that allows users to block unwanted websites. The move follows the company's recent announcement to improve the quality of its search results. Google has rolled out this new feature on google.com in English for people using Chrome 9+, IE8+ and Firefox 3.5+, and will be expanding to new regions, languages and browsers soon.
According to Google, users can now click on a link in query results that gives them the option to hide all listings from sites that they dislike or find offensive or of low quality. Once an Internet domain is blocked, the user will no longer view those results in future searches, the company said.
Google reportedly gets most of its sales from search-engine advertising. It is now trying to refine the relevance of its results after receiving complaints that spammers and some websites work around its search algorithm to get more prominent placement. Earlier last month, Google had said that it changed the way it carries out web searches to feature more 'high-quality' sites, affecting 12 percent of queries. Blocked websites will be connected with users' Google accounts, and domains can later be unblocked.
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