Internet search services provider Google, Inc., US, has announced that it will implement new anti-piracy measures over the next several months.
Under the latest plan of action, the company will act on reliable copyright takedown requests within 24 hours. It will build tools to improve the submission process to make it easier for rightsholders to submit DMCA takedown requests for Google products (starting with Blogger and web search). For copyright owners who use the tools responsibly, the average response time will be reduced to 24 hours or less. Also, it will seek to improve its 'counter-notice' tools for those who believe their content was wrongly removed and enable public searching of takedown requests.
Google has also announced plans to improve its AdSense anti-piracy review. According to the company, it has always prohibited the use of AdSense programme on web pages that provide infringing materials. Building on its existing DMCA takedown procedures, Google will be working with rightsholders to identify and, when appropriate, expel violators from the AdSense programme.
Additionally, Google will prevent terms that are closely associated with piracy from appearing in Autocomplete. Further, it will experiment to make authorised preview content more readily accessible in search results.
These changes are expected to build on the company's efforts to give rightsholders choice and control over the use of their content.
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