Healio, a Wyanoke Group company, has appointed David Ruppel as Senior Vice President, Analytics. In his role, Ruppel will focus on development and expansion of Healio’s analytics and audience insights and lead efforts in creating innovative data solutions.
Ruppel comes to Healio from Underscore Marketing where he developed systems to measure HCP media performance and provide competitive analysis. Ruppel’s professional experience has spanned digital media, product development and sales having successfully delivered solutions for numerous pharmaceutical brands in a variety of HCP verticals.
Ruppel will work with internal teams as well as many KOLs and client partners. With access to so many medical specialists, Ruppel seeks to harness insights related to the behaviors, usage patterns and conversion metrics needed to meet the evolving demands of HCP audience and customers.
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