Healio has announced it took home the Silver award at the 17th annual MM+M Awards held on October 8, 2020. Healio was named a finalist in the Healthcare Professional Media Brand category for its entry, Healio: Perfecting the Experience for the Medical Specialist. The MM+M Awards recognise creativity and effectiveness in healthcare marketing and communications.
The new Healio was constructed in phases with the News section released in June, 2020 and Healio CME in November, 2019.
The new Healio brings more personalisation, simplified navigation, time to read article and save functions, dedicated author pages, transparent author/disclosure information, AI generated content recommendations, and expanded expert perspective.
Additionally, a proprietary keyword tagging system called Healiologix significantly increases the number of personalised features throughout the site. Healiologix pairs leading keyword tagging and indexing systems with editorial content expertise, providing an enriched keyword result for users to dive deeper into areas of interest and offers more relevant recommendations to related content.
With deeper engagement among specialty HCPs and more personalisation, the new Healio platform allows healthcare marketers to connect with their target audience through innovative advertising and custom solutions.
Brought to you by Scope e-Knowledge Center, a trusted global partner for digital content transformation solutions - Abstracting & Indexing (A&I), Knowledge Modeling (Taxonomies, Thesauri and Ontologies), and Metadata Enrichment & Entity Extraction.
